• 1d. Exchange 01 Copy2

    Red Dot Square

    Understanding the path to purchase and the shopper experience, is critical for retailers and suppliers

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  • 1e. Target 000

    Red Dot Square

    Retailers around the world are using virtual reality to better understand what shoppers will see across their stores

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  • 1f. Target 002

    Red Dot Square

    A large library of both retailer-specific and generic stores are used to bring alive ideas and concepts

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  • 1j. Kroger 01 Copy

    Red Dot Square

    A single solution to design, test & merchandise. True collaboration at shelf, space and total store

  • 1k. Kroger 02

    Sell-down

    Visualizing data enables improved decision-making

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  • 1l. Kroger 03 copy

    Eye Tracking and Research Capabilities

    Helping identify hot-spots and footfall throughout the store

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  • 1a. Aral 01

    Red Dot Square

    All formats can be visualized using virtual reality

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  • 1c. Aral 03

    Red Dot Square

    Understanding shopper flow, aids the design and layout of stores

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Tesco2

Virtual merchandising allows us to pack virtual shelves with virtual products at the press of a button...

News

  • Tesco Brings Shelves to Virtua......

    6 September 2013 | Read more
  • Virtual merchandising becomes reality Retailing today Target Supplier News3

    Virtual merchandising becomes......

    15 March 2013 | Read more
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About

Red Dot enables our clients to make better decisions more efficiently by using our virtual reality software.

The software enables many of the leading global retailers and manufacturers to win at the point of purchase, through improved design and co-creation, merchandising, space, range and shopper activation.

More about us

Why us

  • Proven with leading global retailers and manufacturers

  • Empowering users to design across stores through software solutions

  • Red Dot virtual reality is becoming the industry standard

  • Part of the WPP Group Plc, delivering beyond virtual reality

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